For some time now, videos have taken a greater presence in the digital marketing industry. Its popularity has grown on a large scale, especially in three formats: long format content, live streams and ephemeral videos. Due to this, the platforms have had to adapt to these modalities.
In this way, Facebook, YouTube and Instagram introduced the option to record live video and broadcast it in real-time. And as for long-format videos, on Facebook and Instagram you can already enjoy videos on channels, like on YouTube.
As for ephemeral content, let’s not forget the pioneer: Snapchat. The all with the ghost logo was the first to introduce the option to publish photos and videos that are only available for 24 hours, which was later replicated by Facebook and Instagram as “Stories.”
Now, why video became so popular? Very simple: video is more likely to attract traffic. According to a study by Wyzowl, this has caused that 63% of companies have decided to include Video Content Marketing in their strategy, and that about 82% consider essential to include it.
So, why should you use videos in your marketing strategy? This can be summed up in three reasons:
• Visual beings crave visual images.
• Videos are easy to communicate with.
• Videos are great for SEO.
Humans are visual beings. We prefer to see images instead of endless blocks of text. Through videos you can transmit complex messages in ways that text and images cannot by themselves. Also, with videos you can communicate effectively and efficiently with your audience, thus achieving the main objective: to get your message across.
About SEO, videos are excellent for positioning. Having a video embedded in your website increases the chances of appearing in Google search results by 53%. And that’s not all: by adding a video to your landing page, conversions can increase by up to 80%.
Even though the advantages sound amazing, there is one detail: making videos isn’t a simple task. Before including videos in your marketing strategy, consider that this requires skills, equipment, time and money to be able to create an outstanding material.
However, this doesn’t mean that the effort isn’t worth it. Properly analyze your marketing strategy: if including Video Content Marketing is a viable alternative, don’t hesitate to do so.