Believe it or not, many people have overlooked Instagram as a visual marketing tool for their brand or business. Possibly, this is because many are unaware of the advantages that this application offers when including it in digital marketing strategies.
Next, you’ll know five reasons that make Instagram one of the best visual marketing tools, and an essential component for the digital marketing strategy of any brand or business:
1. Direct Access to Your Target Audience
Instagram has more than one billion monthly users. Of that huge number of people, at least one part must fit into your target audience’s description. This, along with the personal nature of Social Media Marketing, translates into a sure way to make your marketing message visible.
2. Doesn’t Require Training
As it is an intuitive and easy-to-use application, like most social networks, there is no need to invest in expensive and extensive training programs to learn how to use Instagram. You just need to adapt its use to your marketing strategy, and everything will flow.
3. It’s Free
Instagram can be used by anyone at no cost. At the end of the day, it’s not a specialized program: it’s a social network. Therefore, including Instagram in your digital marketing strategy does not require you to invest money to use the platform itself.
4. Your Smartphone Makes It Happen
Being a visual platform, many think that behind every post on Instagram there are only professional photographs. Nowadays, and with the characteristics of today’s smartphones, professional-looking visual content can be produced by anyone with adequate lighting and a little patience.
Besides, Instagram thrives off on the original and spontaneous content published by its users, who capture images and videos with their smartphones. Using that approach in your marketing strategy, you will be on your way to success.
5. Set It Up, And Let Automation Do The Rest
You may worry about the idea of having to manage another social network for your brand or business, and all the things that implies: publishing, engaging, responding, etc. However, thanks to the updates made in Instagram’s API last year, it’s possible to use several scheduling tools to plan and schedule Instagram posts in advance.
This means that you can use some time to sit down and develop Instagram content for a certain period of time (week, month, months), upload the posts and set the schedule. In this way, you won’t have to spend time every day for posts, and you can focus on other commercial activities.
Including Instagram in your digital marketing strategy is not complicated. You can learn the basics through articles and video tutorials online, along with a few minutes of hands-on learning. By doing so, you can give a proper boost to your brand or business. Don’t wait any longer!