Apple will uncover its next-generation iPhone on Sept. 10 in Cupertino, so there’s five days to go. It faces some big challenges in making what’s expected, a few modest changes. Adding to the difficulty is that the most exciting rumors about upcoming Apple phones are not related to the iPhone 11. Rather, the really cool stuff, comprising the 5G iPhone, the folding phone, the iPhone with in-display fingerprint sensor and the laser-guided 3D time-of-flight camera, is scheduled for 2020 or later.
So, what will we get this year?
Over the past few months, we have seen a series of reports from various sources whether it’s authoritative ones like Bloomberg and Apple analyst Ming-Chi Kuo or Twitter leakers and gossips on the fringe, stating the iPhone 2019 is likely to be a lot like the 2018 iPhone. May not be exactly the same but fairly similar.
This suggests that on Sept. 10, Apple will try to get us interested in a lot of incremental upgrades such as faster chips, more advanced cameras, the next version of the operating system and maybe new colors. And still, the flagship iPhone 11 will probably cost just about the same as the iPhone XS, starting at around $1,000. Note that this is all speculation, the company did not make any comments.
In the meantime, with Apple not doing much this year, Samsung, Huawei and Google continue to offer eye-catching phones packed with innovative features — which are often significantly less expensive than the iPhone – paving the way for the next generation of mobile technology. It certainly caught the attention of Apple executives when Samsung revealed the Galaxy Note 10 on Aug. 7.
Nonetheless, Apple can never be counted out. In spite of decreasing profits, the impact of a US-China trade war and executive attrition, the iPhone continues to be a premium product offered by a premium brand. Apple may still surprise us on Sept. 10 with new features or unique aesthetics.