If you have missed out on any gambling news during this time, here is the catch-up.

Smarkets introduces betting exchange to Swedish Market

Betting exchange Smarkets has launched its operations in Sweden. The company has received approval from the National Regulator. The London-headquartered company is known for peer-to-peer platforms for trading on sports, politics, and current affairs.

Smarkets is the second betting exchange in Sweden. Sweden’s online gaming and betting industry has reported revenues of SEK14bn in 2019 as per the regulator Spelinspektionen and Swedish Tax Agency.

Smarkets is one of the only operators with full technology stack and has offices in Los Angeles and Malta apart from London.

Scientific Games launches Legends of Horse Racing

Scientific Games has added Legends Racing series from Quantum Leap Solutions into OpenMarket offering. SG has done it with the partnership with Racecourse Media Group (RMG).

OpenMarket is an aggregator platform with content from multiple providers. The digital sportsbook operators can access this platform through a single integration.

Legends Racing brings the racing stars from the last 50 years to the single platform with 9000 top-class horses, including jockeys such as Lester Piggott, Willie Carson, and Pat Eddery. It is also the first daily virtual product that uses real horses, forms, jockeys, and silks along with commentary from Mike Cattermole.

Lightning Box deals with Ruby Seven Studios

Lightning Box has agreed on a deal with Ruby Seven Studios to provide the latter top-performing games. The slot provider announced the deal with the North American social gaming company.

As per the agreement, Chicken Fox and Silver Lioness 4x would go live on the social casino network in Q3 2020 along with TropWorld Casino, Lucky North-Casino, and Best Bet Casino.

Lightning Box has expanded its footprint in the Northern American region with Loto Quebec in 2019 previously with British Columbia Lottery Corporation. They have 19 games already live in this market. The new agreement would further consolidate their position.

Red Rake Gaming releases Baumbet

Red Rake Gaming has partnered with Baumbet. As per the agreement, Baumbet would distribute the suite of top-performing games of Red Rake. The Romania-based, Baumbet would now give them the access to titles and tournament tools of Red Rake.

The list of titles includes Super12Stars, a packaged slot with feature games, and bonus rounds. Along with it, slots from different portfolios like Million 7, The Asp of Cleopatra, Ryan O’Bryan, and Mysteries of Egypt would be part of it, among others.

Red Rake has been looking to expand into the regulated market and increasing its reach and the agreement with Baumbet makes the full sense of it.

FeedConstruct partners with Infinity Cup

FeedConstruct has become the first provider of air hockey live video streaming and betting partner of Infinity Cup.

FeedConstruct has entered into a partnership with Infinity Cup and as per that it would live to stream the matches in HD quality.

It would also provide daily coverage of 30 players vs player games to more than 10 betting markets. It is understood that the common and easy play air hockey would have high growth potential and would attract the bettors.

Relax Gaming inks deal with BetConstruct

Relax Gaming is a gaming aggregator and known for its unique content and has now teamed up with BetConstruct. It would launch a selection of proprietary and third-party games live.

Now, the top-performing titles like Temple Tumble, Money Train, and Snake Arena will be part of the casino partners with a diverse range of games in the European markets.

The slots from third-party partners of Relax Gaming are also set to be launched from ReelPlay, Kalamba Games, and Fantasma through the aggregation platform.

Relax has recently signed multiple deals to consolidate its position in the European market.

Salsa Technology to add Betomall Games Platform

Salsa Technology has agreed to a deal with software developer Betomall. As per the agreement, the video Bingos portfolio of Salsa will now be available on the Betomall platform.

Betomall provides sports betting and gaming solutions for betting shops and online operators via its platform. The Cyprus-based Betomall was launched in 2009.

The Betomall customers would now gain access to popular titles like Groove Bingo, Pachinko 3D, and the Latin American classic Jogo dos Bichos Praia. Salsa Technology will join the list of many providers to offer casino and slot games.

Swintt extends with a partnership with Singular deal

Swintt has extended the partnership with Singular. As per the agreement iGaming, clients of Singular will have access to the entire suite of Swintt. It would cover 50 games including the latest Sea Raiders.

All the exclusive land-based popular in European markets including Germany would be served to the Singular clients. The Swintt Lite series will also be available. The lite series save data costs in the developing markets. The Lite series is optimized for Singular clients.

Singular is known to serve sportsbooks and iGaming platforms to several operators in the online and retail sectors.
Salsa Technology and Atomo Gaming form partnership

Salsa Technology and Atomo have formed a partnership. Atomo Gaming, a joint between ESA Gaming and Italtronic will have access to the Video Bingos, Candy Bingo, Super Zodiac Bingo, and Farm Bingo of Salsa.

This partnership would also ensure EasySwipe of ESA integrated into the platform of Salsa Technology’s Game Aggregation Platform (GAP). The new GAP would be available to clients across Latin America and beyond.

Easy Swipe is a lightweight HTML5 mobile-first game and allows users to easily use the best quality game.

Source: https://calvinayre.com/2020/07/30/business/gambling-industry-announcement-and-partnership-roundup-july-30-2020/

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