In a bid to enhance its online shopping experience, confirmed reports have it that Google will merge Google Express with the newly launched Google Shopping. In consequence, the process of this integration calls for the shutdown of Google Express, which should happen in a few weeks to come.
Addressing this, Google sent a detailed email to its clients earlier this week explaining what to expect from the integration process.
According to the company, features and functions on Express will be incorporated into the new platform. As for the current Express app, updates will be available on both iOS and Android.
Updates to be expected include shopping branding as well as the use of a new logo. Even with the new Google Shopping, the Google account sign-in, history, products, and promos will all be available just like with Express.
Google’s new Shopping experience entails items that can be bought directly from Google, brick and mortar stores, comparison shopping from renowned online shops as well as in-store pickups. For Express users, the app will either prompt you to download to Google Shopping or it will update to Shopping automatically.
When Express will be shut down, visitors to the Google Express website will be redirected to the Google Shopping website instead. The company has not mentioned any dates when all these changes are to be expected so we are guessing that the merging will be gradual.
Google’s overhaul of shopping service could be much needed as some Express users had shared that the app was not as seamless as Amazon.
Maybe this merge is the key to the best shopping experience the company is yet to offer.