Parions Sport, the sports betting brand of La Française des Jeux (FDJ) has decided to extend the partnerships with Ligue 1 football clubs Olympique de Marseille and Olympique Lyonnais for another two seasons.

The logo of the Parions Sport would now appear on the front-right shoulder of Marseille’s kit for both home and away for all the Ligue 1 matches for two more years. It will appear on the advertising hoardings of Lyon’s Groupama Stadium. Parions Sport to offer Lyon’s tickets to VIP customers and Lyon even wants to roll out kiosk for sports betting at the stadium.

Jean-Michael Aulas, President of OL Groupe said that Olympique Lyonnais is happy to renew the partnership with FDJ. He said that it fits into the continuation of the collaboration of two brands that started in 2016. He further said that this is an innovative partnership and planning for physical points for Parions Sport sales in lounges and stadiums. There is also planning of digital activations, with a mobile application.

Lyon and Marseille, both are among the most successful clubs in French football. Lyon has seven Ligue 1 titles and Marseille won nine along with Champions League title in 1993.

Stephane Pallez, Cheif Executive of the FDJ group said that they are excited to Parions Sport is proud to renew the agreement. He further said that FDJ’s involvement with professional football is reaffirmed. He said that this is also important for communities and supporters of the clubs throughout the country and also for FDJ and 30000 points of sale the brand has.

Jacques Henri-Eyraud, President of Olympique de Marseille said that the deal was important especially during COVID19 when the revenue is at risk. The Ligue 1 in 2019-20 in France was cut short due to the pandemic. He said that the club is happy and the logo will now feature in the kit of Marseille. He said that the extension of the current partnership is a strong sign of economic climate.

Source: https://www.igamingbusiness.com/news/fdjs-parsionssport-extends-lyon-marseille-partnerships

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