Fnatic, a leading London-based esports company, continues its role as a pacesetter for global esports performance. Not it has taken on top talent from the sports and entertainment industries.
In this regard, a new Chairman, Lucien Boyer, is on board, bringing decades of success and experience to the organization. Other hires to date are Soraya Sobh, Head of Talent Management and George Mead, Interim Partnerships Director.
Surely, these people are impressive additions that will bolster the growing leadership team and will secure its top position in the world of esports.
According to Sam Mathews, Fnatic Founder and CEO,
“We are always in search for top talent across industries and are excited to welcome Lucien to leverage his deep expertise within the media and sports landscape.”
The fast-moving entity is constantly working towards a more diverse and inclusive future. Mathews also noted,
“We pride ourselves on being an equal opportunity employer as we
grow our business in 2020 and beyond. The team looks forward to working
closely with Soraya and George to ensure Fnatic continues to be at the top.”
Lucien’s job is clear. He will support the company’s next phase of growth, advance and develop the brand internationally and continue driving relationships with key stakeholders in both the media and entertainment sectors.
In fact, he is a known leading expert in sports and entertaining marketing as well as a pioneer in sponsorship activation, branded content, experiential marketing, fan engagement and social entertainment.
Lucien is also a co-founder of Inspiring Sport Capital and Chairman of Global Sports Week, an annual international sports event. In addition, he was the Chief Marketing Officer at Vivendi, a leading integrated media, content, and communications group. More on his resume: Global President and CEO of Havas Sports and Entertainment.
In Boyer’s own words,
“I am humbled to join a highly successful organization led by such a
visionary founder and CEO…sports represents the most promising
new frontier for sports, bringing it closer to the entertainment world.”
His unique mix of experience and leadership in brand, sport, media and the entertainment business will help guide Fnatic through the next stage of its success story.
In the new mix, Sobh joins Fnatic to continue building out the internal talent management function. Mead joins Fnatic bringing a strong, knowledgeable perspective to the organization. Both offers an experienced outlook.
Mathews notes that in a young industry and community such as gaming, there are many opportunities to differentiate oneself.
“At Fnatic, we’re utilizing our talent to continue creating a competitive
advantage among the biggest brand holders in esports, music and
entertainment. Each new hire supports our brand’s larger mission.”