Premium slot game provider NetEnt has just launched a series of live online dealer games in partnership with Swedish state operator Svenska Spel.
The terms of the agreement state that the games of the provider Auto Roulette Studio, Blitz Blackjack and Perfect Blackjack will be available on the online platform of the operator Svenska Spel Sport & Casino.
This association also includes the provision of marketing tools that allow the design of personalized campaigns specialized in acquisition and retention.
Svenska Spel Sport & Casino Vice President of Casino Jonas Nygren discussed the benefits of the deal.
“We are very happy to have NetEnt Live on board and we look forward to bringing their games to our players; we believe that NetEnt’s existing and future games have value to offer our players.”
For his part, the director of NetEnt Live, Andrés Rengifo, said that the development with Svenska Spel Sport & Casino represented an important step in the creation of in vivo casino trading. “I am sure your players will enjoy our games.”
In September, Svenska Spel also partnered with french horse racing company Pari-Mutuel Urbain to launch a new horse racing service. The operator offers its clients bets on horse races from all over the world. However, this release has been criticized by the Swedish horse racing monopoly AB Trav och Galopp.
During the first half of the year, NetEnt had a successful performance. Its total year-on-year revenue registered a 30.2% increase to SEK 1.09 billion (£ 94.6 million / € 104.3 million / US $ 122.1 million).
Although by increasing its expenses also during the first half, NetEnt’s profits fell 29.0% to 170.4 million crowns.