When choosing a social platform for an advertising campaign, the first options are usually Facebook, Instagram and YouTube. In fact, many digital marketers recommend them.
Now, if your growth in these platforms does not develop properly, or your demographic objective is not in them, it’s time to think about other options. And one of them is Snapchat Advertising.
However, when proposing the use of Snap Ads to customers, they tend to doubt. Their concerns generally revolve around three aspects based on inaccurate or outdated information.
Next, I present three common myths about Snapchat Ads, and their truths:
Myth # 1: Snapchat Ads Are Very Expensive
False. However, for several years Snapchat sold ads only through highly personalized direct-sales ad teams, charging thousands of dollars for ad space. This was acceptable for big brands, but small brands could not bear those costs.
Today, Snap Ads are available programmatically through an auction system, which sets prices, making them much more affordable than before. This allows small advertisers to advertise on this platform without affecting their budgets as before.
On the other hand, Snapchat ads need another vital element to function within a marketing strategy, and that element is creativity. There’s no need to create high-quality overproduced content. With just using a smartphone, you can create high performance ads with an organic and pure feel.
Myth # 2: Most Snapchat Users are Teenagers.
False too. According to recent Statista data, over two-thirds of Snapchat users in the United States are between 20 and 39 years old. This means that it is a demographic group in the fullness of its disposable-income years.
Snapchat Advertising can help you easily find your potential customers and convert them, in case they are in that demographic. However, if your products are more aimed for seniors, it’s better to use other platforms.
Another interesting fact: according to ORC International, 32% of adult Snapchat users are parents. If your product or service is aimed at this specific audience, it would be worth using Snap Ads to promote it.
Myth # 3: Snapchat Doesn’t Support Direct Response Goals
False. Even though this was true years ago, Snapchat currently serves more advertising objectives. The Snapchat Ads self-service platform has many similarities with that of Facebook, especially in the orientation and format of the ads, but adding its own touch.
Another aspect that resembles Facebook is the campaign objectives, which are divided into three categories: awareness, consideration and conversions. For direct response purposes, it’s recommended to invest in website conversions and catalog sales campaigns. Also, through Snap Pixel you can correctly test and measure the success of your direct response campaigns.
Should you Advertise Your Brand or Business on Snapchat?
As stated above, it’s worth using Snapchat Advertising if your product or service is suitable for adults under the age of 39. As far as budget is concerned, you can start with a small figure in the first month. With an investment of $ 3,000 to $ 5,000 it would be enough to determine, based on the results obtained, whether it’s worth continuing with Snap Ads or not.
Even though Snapchat is one of the smallest social networks, its potential value as an advertising platform should not be underestimated. It can become another solid source of revenue for your business, and it would allow you to further diversify your advertising budget.