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More Needs to Be Done on Restricting Online Gambling Ads



Recently, scores of people have complained about the number of gambling ads being shown during daytime TV and it has led to the Labour Party calling on a complete ban on gambling ads of any kind! The rules state that gambling ads can be shown during the day (even when children are watching television), only if there is a live sporting even being shown – this inevitably leads to in-play bet ads being shown as a way of attracting bets. Research carried out on the World Cup showed that more than an hour and a half of gambling ads were shown during the tournament, which is a shocking statistic.

Tom Watson, the Deputy leader of the Labour Party wants to scrap the voluntary levy which is in place now and introduce a new 1% levy on gambling companies. This will see the annual levy increase from its current £10m to a staggering £140m, which would go “to treat more gambling addicts when they require help with their condition“.

A Meeting of Minds

The Remote Gambling Association (also known as RGA) is a company made up of members from online casino and sports betting firms; Bet365, William Hill, Ladbrokes and Paddy Power held a meeting recently and tried to put people’s minds at rest by insisted that they are mindful of the public concerns. At the meeting, the following proposals were discussed;

Restricting the number of gaming ads to one per commercial break.
Banning in-play ads completely during live broadcasting of football and other sports.

A complete ban on pre-watershed advertising by gambling firms.
Matt Zarb-Cousin, a spokesperson for Fairer Gambling said: “Gambling operators are waking up to the overwhelming public opposition to advertising, particularly during live sporting events. It’s a rare occasion where spend on marketing to improve the image of companies is actually having the total opposite effect.

Annual Review

Speaking on the concerns, a spokesperson for the RGA said;
“The process for deciding what enhancements and additions might be introduced in 2019 is currently underway. At this stage it would be wrong to speculate on the outcome of the review. But we are all very mindful of the public concerns that have been expressed about the amount of sports betting advertising that takes place on television. In relation to the Young People and Gambling report, we note that the principal forms of gambling do not relate to online gambling. The issue of children and gambling is a complex area and we would never suggest that improvements cannot be made.”

About the author

Freya Wilson

Freya Wilson

Freya Wilson is a media relations consultant for the payments and automated retailing industries.

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