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Google’s New Policy Bans Ads Promoting Speculative and Experimental Medical Treatment

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On Friday, Google announced that this company is banning many online ads for Unverified medical treatments including most stem cell and gene therapy.

Adrienne Biddings, the Google policy adviser mentioned that “This new policy will prohibit ads selling treatments that have no established biomedical or scientific basis. Google will “prohibit advertising for unproven or experimental medical techniques such as most stem cell therapy, cellular (non-stem) therapy and gene therapy.”

She also mentioned that Google will also ban “treatments that are rooted in basic scientific findings and preliminary clinical experience, but currently have insufficient formal clinical testing to justify widespread clinical use,”

Google mentioned that this company made this decision because of “a rise in bad actors attempting to take advantage of individuals by offering untested, deceptive treatments.”

This company also mentioned that this decision is not aimed to decrease the significance of medical discoveries but maintained that “monitored, regulated clinical trials are the most reliable way to test and prove important medical advances.”

Google took this action after taking advice from experts in the field and that its move was supported by Deepak Srivastava.

the president of the International Society for Stem Cell Research.

Srivastava mentioned that in Google’s statement that “The premature marketing and commercialization of unproven stem cell products threatens public health, their confidence in biomedical research, and undermines the development of legitimate new therapies.”

Online services have tried to filter out confusing and misleading content, including medical hoaxes while remaining open platforms.

At the beginning of this year, after media report confirmed the proliferation of bogus cancer cures on social media, Google and Facebook decided to reduce the spread of deceptive health care claims.

Facebook mentioned that this company made these changes to reduce the spread of misleading medical claims including from groups opposing the use of recommended vaccines.

According to the Wall Street Journal report, based on interviews with lawyers, doctors, privacy experts, and others, found numerous false or misleading claims about cancer therapies online.

These included videos that supported the use of unverified dietary regimes, potentially dangerous cell-killing ointments and unapproved screening techniques.

Source Link: https://www.firstpost.com/tech/news-analysis/google-to-ban-ads-promoting-speculative-and-experimental-medical-treatments-7302651.html

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Reza Mousavi

Reza Mousavi

Reza is a freelance journalist and content writer with experience in Digital Media and Public Relations. He has 6 years of experience working with media, communication agencies and companies of all sizes and fields. He has written contents for several websites and had published pieces.

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