In 2010, Google was faced with the street view car-wifi scandal. The company was accused of collecting its user’s personal information. It the denied any wrongdoing citing that the data was collected unintentionally while tracking wi-fi and mac names.
Earlier this year again, the big G found itself in a hard fix with about 20 plaintiffs claiming that the company was spying on their data. Google was then ordered to pay $13 million that would be shared among the accusers.
Yet again, Google is facing another scandal over illegal data collection of children’s personal information, this time via YouTube. It is alleged that YouTube made a profit worth millions using this data in displaying targeted ads.
Officials claimed that Google flaunted its popularity to prospects such as Mattel and Hasbro yet it refused to acknowledge that its platform served children as well. In light of this, the company is expected to pay up $36 million to the New York Attorney General and $136 million to the Federal Trade Commission (FTC).
Apart from the fine, YouTube will also be expected to stop collecting data from kids’ videos, train its employees on COPPA compliance, obtain parents’ consent if collecting data from children and remove personalized ads from kids’ videos.
According to YouTube CEO Susan Wojcicki, this process will provide extra protection for kids on the platform. The CEO also recommended parents to ensure their under 13’s watch videos through the YouTube Kids app which has more curated videos for them.
The settlement may not be final yet as two FTC members find it to be unsatisfactory. Other reports even suggest that the company may pay up to $200 million. Whichever the case, Google would have to reconsider its reputation and comply with standards, since it’s like everybody is skimming at and wants to audit them.