Indian Ecom giant Flipkart made an official announcement about Flipkart Plus, premium membership program which will be launched from 15th August. Flipkart earlier launched their loyalty program, but that didn’t get any success. Now the company comes with Flipkart Plus loyalty program in which users can get offers at fast, free delivery, early access to major sales events and better customer service.
The company expecting this will bring more revenue and help them to grow and compete with Amazon and its loyalty program Amazon Prime. The Amazon launched Amazon prime in India in 2016. They offer faster and free shipping, unlimited music and video streaming services via Amazon Prime.
Flipkart, which is in the process of being acquired by U.S. retail giant Walmart Inc, had attempted a loyalty plan in the past without much success. So the company is keen on providing value this time to the users via Flipkart Plus.
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