On Thursday, Facebook announced that the facial recognition technology will be applied to photos on the social network.
This feature will lead social networks to remain under pressure to protect privacy and user data, including biometric information.
Two years ago, Facebook introduced a face recognition feature that could let users know when they were in photos they had permission to see elsewhere on the service.
According to a post by artificial intelligence applied research lead, Srinivas Narayanan, Facebook is avoiding with a “tag” suggestion setting in favor of an overall facial recognition setting which will be off by default.
Narayanan mentioned that “Facebook’s face recognition technology still does not recognize you to strangers. We don’t share your face recognition information with third parties. We also don’t sell our technology.”
According to Narayanan, new users on Facebook or users who had the “tag” feature operating will be notified from the social network about the face recognition setting along with an easy way to turn it on if they wish.
Narayanan also mentioned that “People will still be able to manually tag friends, but we won’t suggest you to be tagged if you do not have face recognition turned on. If you already have the face recognition setting, you won’t receive a notice.”
This decision comes amid growing concerns by law enforcement and government agencies about the facial recognition technology and the widespread use of the system for surveillance in parts of the world including China.