Due to its high demand nowadays, digital marketing is a very competitive workfield. Trends are constantly changing, and because of this, marketers have to constantly adapt and increase their skills.
Now, what is digital marketing? It is marketing products or services using various digital tools through Internet and other platforms, such as mobile phones and display advertising. With an appropriate digital marketing strategy, your brand, company or client will achieve notoriety.
If you want to become a digital marketing specialist, you need to have certain skills to master the area. The most important are the following:
1. Search Engine Optimization (SEO)
This is one of the main skills that any digital marketer should know. Through SEO, you can make your clients or businesses more visible in the search engines, increasing traffic and potential sales.
SEO covers several areas: knowing how to write well, generating and using keywords, website localization through international SEO, actual coding and implementation of SEO best practices. Even if you do not specialize in this area, it’s essential to have basic concepts about SEO.
2. Social Media Manager
A social media manager is the person behind the posts of businesses, brands or celebrities in the main social networks: Facebook, Twitter, Instagram, etc. In this role you shouldn’t only make publications and manage the community built around your client, but you must also be very creative and stay updated with the emerging trends.
Another important aspect of the social media manager’s role is data analysis. With the information obtained from digital marketing campaigns, you can determine the most appropriate strategies to implement later.
3. Analytics Manager
The development of marketing strategies usually requires the data obtained from previous work. The analytics manager is responsible for interpreting such data.
This role consists in the analysis and interpretation of data and numbers obtained from social networks, email campaigns and website traffic, in order to use them later to create solid marketing campaigns with successful results.
4. Digital Content Writer
A digital content writer is the person in charge of the written content that you see on websites, emails and on social networks. Some of its most outstanding skills are: devising ingenious texts and subtitles to attract the audience, creating attractive and tempting email campaigns, among others. Usually, this role requires the skills of an SEO and a social media manager, in order to create captivating content.
5. Graphic Designer / Video Editor
According to HubSpot, images and videos are excellent ways to drive traffic to your social networks or your website. That’s why it’s very important to know about graphic design and video editing, or at least the most basic concepts.
Becoming a master in digital marketing is not an easy task. However, there are many online courses and resources to expand your knowledge in the roles mentioned here. By doing so, you will take your skills to the next level, and you’ll be able to stand out from others in the world of digital marketing.