Washington, DC based digital marketing leader REQ, announced on Tuesday the acquisition and merging with Internet Marketing Inc. (IMI), a fast growing performance marketing company in the US with offices in San Diego and Las Vegas.
REQ will incorporate its proficiency and proprietary technology in SEO, digital advocacy, search marketing, and brand management with IMI’s enterprise performance advertising, earned media and social media powers.
The merger will result in annual revenue of $50 million with 120 employees across six offices.
“With expanded resources and coast-to-coast footprint, the combined company will bring a new level of innovation, scale and creativity to our clients, giving us global reach with regional expertise,” said REQ CEO & founder Tripp Donnelly.
“We know the IMI team, platform, and experience will be a great complement to our suite of services and our culture.”
Founded in 2008, IMI specializes in offering data-driven integrated marketing solutions for medium and large companies around the world.
It additionally delivers strategies that enhance brand experiences, engage distinct audiences, and grow businesses through valuable data insights and real-time optimization across owned, paid, social, and earned media.
IMI will reinforce REQ’s solutions in paid and earned media strategy, conversion rate optimization, attribution modeling and data analytics.
Jointly, the companies share prime partnerships with the leading advertising, content marketing, social media, and e-commerce platforms such as Google, Amazon, HubSpot, Shopify, Facebook, Twitter, and more.
The IMI CEO Jason Brigham said: “REQ has become well-known for working with some of the world’s most-recognized brands and companies, and we are thrilled to join forces with that team and help further its drive for innovation at the cross-section of creativity and technology.
“We are proud of the team we have built and the clients we serve. We look forward to creating and seizing new market opportunities with the talent and capability in this unique combination.”
REQ is an industry leader in digital marketing and brand management. The company outpaces changes in the modern media landscape by taking reputation, brand, advocacy, and business results to a whole new level.
REQ delivers a comprehensive suite of solutions and technologies that define, connect, and protect brands. It serves a host of global companies and leaders in technology, healthcare, real estate, hospitality, retail, finance, and governments.
The company has been listed in both the Deloitte Fast 500 and INC. 500 as one of the fastest growing companies in the United States, as well as earning several creative and workplace culture awards. Visit req.co for more information.
IMI creates and implements cohesive, comprehensive, and multi-channel solutions that grow revenue and brand value. Their digital professionals astutely adapt strategy based on an exhaustive view of a brand’s online audience and program performance. The company prides itself in developing award-winning case studies for search, creative and content marketing. For more information, visit internetmarketinginc.com.