Changing marketing landscape in a rapidly evolving digital world: Jennifer Lynne Brooks of International Loops

The digital age has transformed the way businesses market their products and services. The modern concept of marketing is undergoing a paradigm shift. Digital channels such as social media and search influence and determine consumer behavior nowadays. The rules of the game are changing. Hence, those who have better control over digital media find an edge in the industry.

This emerging landscape of the modern business environment turned out to be a life-changing opportunity for Jennifer Brooks. Hailing from Fort Lauderdale, Florida in the U.S., Jennifer was a school dropout. However, her entrepreneurial mindset and eagerness to help others achieve their goals and have financial freedom led her to become a digital marketing mastermind. Jennifer wasn’t always a fan of social media. She didn’t become enthralled with it till she started posting photos of her children on Facebook. But until she gained fame, she didn’t have an influential content direction. Her engaging content and authenticity was the ‘key’ into the Instagram lock.

In no time, Brooks was approached by a New York City-based agency to work professionally. A side-hustle quickly became a full-time job and she eventually rose to fame as a leading social media influencer. Today, Jennifer Brooks is not just an influencer, but a successful digital marketer and entrepreneur leading a million-dollar business of social media marketing – International Loops.

Currently, she is a popular name in the digital marketing industry, all thanks to her expertise in content creation and understanding of the marketing landscape which helped her in achieving big. Jennifer states that the key to her success is her undying passion, commitment, and authenticity. Her natural acumen to thrive through the digital route acted as a catalyst. She even claims to be constantly trying to outperform herself to serve her clients better. She says, “I love what I do. I eat, sleep, and breathe my passion. Success to me is giving my clients all that they expect and help them grow as fast as possible.”

Her advice to aspiring entrepreneurs is to never wait for the right time or set up to start anything. She says, “Go for it and get started right away. Don’t wait. You’ll lose and win, but you’ll learn more as you go. Stepping out of your comfort zone will make you better.” She firmly believes there are no gains without pains, and the same applies to entrepreneurship.

In the digital era, business opportunities are just a click away. This is evident from the way Jennifer Brooks built a fortune for herself. Today, she is a proud owner of a social media marketing agency – International Loops, an e-commerce website – Kepdit, and a network marketing business – Jifu Travel.

Jennifer’s transformation from a stay-at-home mom to an entrepreneur to begin the chapter of her career is not just inspiring, but it evokes a sense of pride. As she made several leaps in the course of time, her journey corroborates that you can reinvent yourself at any given time and that you can achieve anything when you put your mind into it.

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Shane Watson

About the Author: Shane Watson

Shane is a cryptocurrency journalist and an ICO writing consultant at The Written Craft content service. He's an advocate of decentralized public control of finance, an off-grid enthusiast, and really fun at parties too.