BetMGM Hires Jamie Foxx as Face of ‘King of Sportsbooks’ Campaign

Sports betting company BetMGM has hired notable actor/musician Jamie Foxx as the face of the firm’s new ‘The King of Sportsbooks’ marketing campaign.

On Tuesday, BetMGM announced that Jamie Foxx had agreed to star in the company’s new advertising campaign, created around the not fully provable claim that it’s the King of Sportsbooks. However, in a country in which the swill in the form of Budweiser can claim to be the king of beers, why not be ambitious?

The campaign, which was combined alongside with creative agency 72andSunny New York, will include “a variety of traditional and social media advertisements,” with the first example being a video promo that will arrive “in the coming weeks.”

The actor/musician will reportedly seek to levitate over the fountains at the Bellagio casino in Las Vegas, so as to showcase “the excitement that comes with sports betting.”

BetMGM CEO Matt Prevost called the campaign “the next step in the evolution of the BetMGM brand,” which is a joint venture of US gambling operator MGM Resorts and UK-listed gaming giant GVC Holdings. Prevost additionally stated that BetMGM “exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly.”

BetMGM was birthed 2 years ago when the GVC/MGM joint venture Roar Digital was established. In July, the partners vowed to spend an extra $250 million on top of their initial $200 million commitment to ensure they became a major player in the US sports wagering an online betting market.

BetMGM is apparently licensed to provide sports betting in 7 US states and hopes to be in 4 extra states by the end of 2020. BetMGM started slow in some regions but has been gaining ground recently, though still well behind the current market leaders Flutter Entertainment’s FanDuel and DraftKings.

Celebrity endorsements are a somewhat young phenomenon in the US market, suggesting that the market outside Nevada is just a few years old. However, back in 2016, William Hill US ran an ad in Nevada featuring baseball legend Pete Rose playing up his controversial gambling past.


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