Recently, Apple has gone deeper into consumer finance field through Apple Card and the continued expansion of Apple Pay. Now, apparently this technological giant is also watching cryptocurrency closely.
During a private event in San Francisco this week, Apple Pay vice president Jennifer Bailey told CNN: “We are watching cryptocurrency. We believe it has an interesting potential in the long term. ”
Even though the company’s intentions with cryptocurrency aren’t clear, it is the first time that Bailey recognizes Apple’s interest in it. For now, speculation suggests that support for cryptocurrency trading could be added in the Wallet app on iOS, just as Square did for its iOS app.
For now, only time will tell what are Apple’s plans regarding cryptocurrencies.
On other issues, Bailey said that although the adoption of contactless payments has taken longer in the United States than in Europe, Apple sees improvements. However, she also pointed out that, for many businesses, it can be very expensive to adopt new payment systems.
Bailey also said that Apple tries to fight the consumer’s belief that it’s safer to pay with a physical card than with Apple Pay. Although for her it’s quite the opposite, a lot of education is still needed for consumers to help them understand this point.
About tipping with Apple Pay, Bailey acknowledged that sometimes it’s difficult to make them due to lack of support at certain point-of-sale terminals. Despite this, Apple will focus their efforts on make tipping easier, as it’s one of the most demanded features for this payment platform.
Regarding Apple Card, Bailey talked about concerns on its durability and Apple’s recent paper on how to keep the Apple Card in good shape. In this regard, she commented: “We want it to always look unblemished and perfect.”