APAJO, the Portuguese Gambling Association has now officially endorsed the European Code of Conduct for Responsible gambling of EGBA (European Gaming and Betting Association). APAJO became the fifth gambling association to endorse the code. APAJO will now promote the code to its members and other online companies in Portugal.
EGBA released the first Pan-Europe based initiative for online advertising for responsible gambling. This includes essential consumer protection measures for advertising content, social media, and minor protection.
Anne-Marie Furtschegger, Secretary-General of APAJO reacted on this development and said that the APAJO members are a firm believer of responsible gambling and promote the same in Portugal through the Portugal advertisement code. However, she added that the supporting EGBA code would ensure a common solution and would help in issues that exist in Europe. Such issues could be advertising, data protection, and even Money Laundering protection. She added that the code is very important and would raise the standard of responsible gambling throughout Europe. This would protect those regions where the national rules fall short in responsible gambling, she concluded.
Speaking about the APAJO endorsement, Maarten Haijer, Secretary-General of EGBA said that they are pleased with the APAJO endorsement. He also expressed the satisfaction of APAJO commitment to responsible gambling. He mentioned that advertisement is important for consumers to understand the companies which are licensed and regulated. However, the advertisement also ensures how gambling is visible in the outside world. He said that the reason for this code is to make gambling safe across European countries. He concluded by urging other associations to join them and make the code a huge success in Europe.