Both Casumo, an innovative provider of sportsbook and casino content,  and BlueRibbon Software, the industry-leading B2B company, and marketing provider, have partnered. BlueRibbon supplies users with powerful tools as its products increase the loyalty of customers and overall engagement while delivering full jackpot potential. Casumo, on the other hand, was established in 2012 in Ibrag, Is-Swieqi. It has a team that is passionate about delivering a superior experience with the right people, tools, and technology. Casumo specializes in Casino, User experience, Gamification, Social Gaming, Technology, Start-up, Design, Engineering, and Imagineering.

In order to allow players to enjoy an enhanced gaming experience, Casumo will include new gaming options as part of the agreement. The partnership will also boost player retention and strengthen the brand’s presence in the market. As a result of this deal, Casumo will have an opportunity to take advantage of data insights and robust back-office tools. This will create an exciting gaming experience for players. Casumo will further establish its position in regulated markets and also distinguish its current offering.

Jacqui Gatt, Director of Gaming at Casumo, while commenting on the new partnership, stated that associating with BlueRibbon allows Casumo to enrich further and diversify its product. Gatt added that they are looking forward to having the flexibility to build custom in-house jackpots that will integrate within their exclusive gamification layer, together with their Reel Races tournaments, delivering a more robust, immersive experience for players.

Amir Askarov, Co-founder and CEO of BlueRibbon Software, indicated that priding themselves as industry disruptors, this strategic move for them reinforces their shared passion for revolutionary gamification tools and enhanced customer engagement. Amir indicated that entering into such a valued corporation is a testament to the strength of their abilities as they endeavor to deliver on their promise of providing content-agnostic gaming solutions of the highest level and unique user experiences.

Source: https://lcb.org/news/casumo-joins-forces-with-blueribbon-to-put-gamification-at-an-enhanced-level

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