DraftKings, Fantasy Sports provider became the first company to launch mobile sports betting in New Jersey. This is an important milestone as legal sports wagers slowly spread through the US. The company’s new app, called DraftKings Sportsbook, begins with an invite-only period to let users place sports wagers anywhere within state boundaries. Interested customers can register on the company’s website.
As technology and data companies, casino operators, bookmakers and professional sport leagues look to make money off the new U.S. market, many are pushing for the broadest possible access with the fewest barriers to consumers.
The companies also say illegal betting will not be curtailed unless legal wagers are easy to make – on a smartphone, for example. The app offers different kinds of betting, including live in-game bets, and it will allow players to exit a wager, or “Cash Out,” if they change their minds.
DraftKings rival FanDuel Inc, which recently merged with Irish bookmaker Paddy Power Betfair PLC, has a sportsbook at Meadowlands Racetrack in New Jersey, but no online product yet.